Privacy Policy

Privacy Policy

Moodful Privacy Policy

This Privacy Policy is updated and effective from May 16, 2024.

Merakefi Project LLC (“we,” “our,” or “us”) values the privacy of individuals who use the Moodful website, mobile application, and related services (collectively, the “Service”). This Privacy Policy (the “Policy”) describes the information that we gather from visitors, users, and others who access or use the Service (“users” or “you”), how we use and disclose such information, and the steps we take to protect such information. By using the Service, you consent to the privacy practices described in this Policy.

This Policy is incorporated into and is subject to the Moodful Terms of Use. Capitalized terms used but not defined in this Policy have the meaning given to them in the Terms of Use.

  1. Information We Collect

Personal Information

While using the Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Information”). Personal Information may include, but is not limited to, your name, email address, telephone number, other contact and demographic information, and payment information. You may provide us with Personal Information when you register for an Account, use the Service, make a purchase on the Service, contact customer support, or otherwise communicate with us. If you connect to our Service from third party sites, we may receive Personal Information about you from such third parties and combine it with information we collect through our Service. For example, we may obtain information when you sign up or log in through a third-party social network or authentication service, such as Google or Facebook.

Usage Information

We collect information about how you access and interact with the Service, such as device type, IP address, operating system, browser type, address of a referring website, activity on our website, device ID, access dates and times, geo-location information (if shared through your device settings), and other system activity. We may collect certain information by automated means using technologies such as cookies, web beacons, pixels, browser analysis tools, server logs, and mobile identifiers. In many cases the information we collect using cookies and other tools is only used in a non-identifiable manner without reference to Personal Information. For example, we may use information we collect to better understand website traffic patterns and to optimize our users’ experience. In some cases we associate the information we collect using cookies and other technology with your Personal Information. 

Third-Party Cookies

Third parties may also use cookies, web beacons, or other devices to collect information when you use the Service. We do not control any cookies or other data collection tools that may be placed on the Service by a third party, and this Policy does not cover the use of such cookies and/or other data collection tools by any third party. We encourage you to read the privacy policies of such third parties to find out more about the information that may be collected by them and the choices you have regarding the collection, use, and sharing of such information. You may be able to “opt out” of the collection of information through cookies or other tracking technology by actively managing the settings on your browser or mobile device. We may also use cookies to deliver relevant advertising to you and online advertisers or third parties may share information with us to measure, report on, or improve the performance of ads on the Service, or to figure out what kinds of ads to show you on or off the Service. This includes information about your visits to an advertiser's site or purchases you made from them, or information about your interests from a third-party service, which we might use to help show you ads. For information or to opt out of receiving targeted advertising from participating third-party advertisers, go to Making opt-out selections by using the websites offered by these self-regulatory programs does not prevent you from being served with advertising. You will continue to receive ads from third parties, but the ads will not be targeted to you based on cookies or other technologies being set on your computer. As a result, ads that you see may not be as relevant to you.

2. How We Use Your Information and Our Legal Basis

Provide, Maintain, and Improve the Service

We may use your information for the following reasons:

  • provide customer service
  • send you confirmations, updates, security alerts, and support and administrative messages
  • advertising and marketing purposes, including to deliver interest-based ads, for cross-device linking and to analyze the performance of advertising and marketing activities
  • detect and prevent fraud
  • operate, protect, and optimize the Service and your experience, such as by performing analytics and conducting research
  • ‍troubleshoot and protect against errors
  • personalize and improve the Service
  • monitor and analyze usage and trends and otherwise measure the effectiveness of the Service
  • develop new features

Sharing Your Information

‍If you use our Service, you are authorizing us to share information:

  • to other users you choose to allow to view your profile and postings
  • that you direct us to disclose to others
  • with our third-party business partners, vendors, and consultants who perform services on our behalf or who help us provide our Service, such as accounting, managerial, technical, advertisers, marketing, or analytic services
  • if required to do so by law or in the good-faith belief that such action is necessary to comply with local, state, or federal laws, or to respond to a court order, judicial or other governmental subpoena or warrant, or in the event of bankruptcy proceedings
  • if we believe in good faith that doing so is reasonably necessary or appropriate to protect the rights, property, or safety of us, our users, our employees, copyright owners, third parties, or the public, including without limitation to protect us or our users from fraudulent, abusive, inappropriate, or unlawful use of our Service
  • to enforce or apply this Policy, our Terms of Use, or our other policies or agreements
  • in connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition, or in any other situation where information may be disclosed or transferred as one of our business assets

Nothing herein restricts the sharing of aggregated or anonymized information, which may be shared with third parties without your consent. This Policy in no way restricts or limits our collection and use of aggregate or de-identified information.

Links to Third-Party Services

The Service may contain links or access to third-party websites, apps, or services (“Third-Party Services”). We are not responsible for the practices employed by any Third-Party Services, nor the information or content provided to or contained therein. Please remember that our Privacy Policy does not apply to such Third-Party Services. Your browsing and interaction on any Third-Party Services are subject to that third party’s own rules and policies. Please read those rules and policies before proceeding.

3. How We Protect Your Information

We take measures designed to protect your information in an effort to prevent loss, misuse, unauthorized access, disclosure, alteration, and destruction. Please be aware, however, that despite our efforts, no security measures are perfect or impenetrable and no method of data transmission can be guaranteed against any interception or other type of misuse. To protect the confidentiality of information maintained in your Account, you must keep your password confidential and not disclose it to any other person. You are responsible for all uses of the Service by any person using your password. Please advise us immediately if you believe your password has been misused.

4. California Privacy Rights

California law permits California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their personal information (if any) for their direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those third parties. See the “Contact” section for where to send such requests. We do not share your Personal Information with third parties for their own direct marketing purposes without your prior consent. Accordingly, you can prevent disclosure of your Personal Information to third parties for their direct marketing purposes by withholding consent. 

Effective January 1, 2020, the California Consumer Privacy Act of 2018 (the “CCPA”) allows California residents, upon a verifiable consumer request, to request that a business that collects consumers’ personal information (as defined in the CCPA) to give consumers access, in a portable and (if technically feasible) readily usable form, to the specific pieces and categories of personal information that the business has collected about the consumer, the categories of sources for that information, the business or commercial purposes for collecting the information, and the categories of third parties with which the information was shared. California residents also have the right to submit a request for deletion of information under certain circumstances. See the “Contact” section for where to send such requests. Consistent with California law, if you choose to exercise your rights, we will not charge you different prices or provide different quality of services unless those differences are related to your information. Please note that you must verify your identity and request before further action is taken. As a part of this process, government identification may be required. Consistent with California law, you may designate an authorized agent to make a request on your behalf. In order to designate an authorized agent to make a request on your behalf, you must provide a valid power of attorney, the requester’s valid government issued identification, and the authorized agent’s valid government issued identification. We do not sell personal information to third parties. We do allow third parties to collect and share personal information through the Service and share personal information with third parties for the business purposes described in this Policy.

5. Children’s Privacy

Persons under the age of 16, or any higher minimum age in the jurisdiction where that person resides, are not permitted to create accounts unless their parent has consented in accordance with applicable law. If we learn that we have collected the personal information of a child under the relevant minimum age without parental consent, we will take steps to delete the information as soon as possible. Parents who believe that their child has submitted personal information to us and would like to have it deleted may contact us at

6. Your Choices and Opting Out

You may delete your Account within the Services under Settings, at which time we will delete all boards you have created. We may retain certain information in our backup systems for a limited period of time, or as required by law, prior to deleting it, such as purchase history and related user information. You may “opt out” of receiving marketing or promotional emails from us by following the instructions in those emails. If you opt out, we may still send you non-promotional emails, such as emails about your Account or our ongoing business relations.

7. Changes and Updates to the Policy

We reserve the right to change the provisions of this Policy at any time. Please revisit this page periodically to stay aware of any changes. If we modify this Policy, we will make it available through the Service and indicate the date of the latest revision. Your continued use of the Service after the revised Policy has become effective indicates that you have read, understood, and agreed to the current version of this Policy.

8. Contact

Please contact us with any questions regarding this Policy at